An Advertising Art History: Coca-Cola Girls

This book is a very large and very beautiful book on the history of how beautiful women were used in Coca-Cola advertising. This included their portraits on trays, calendars, cardboard cutouts, metal signs and other means of advertising.

Each chapter covers one particular decade and explores what was going on with the Coca-Cola company during that decade, what advertising methods they were using, and what was going on in society at that time, showing how those two things related. For example, a lot of the Coca-Cola advertising in World War II featured women in military uniforms, or women at home awaiting the return of their boyfriends or husbands.

Each chapter also has small asides, as it were, of even more information relating to Coca-Cola. The illustrations themselves are incredibly colorful and beautiful. In some cases the actual models used are shown in photos. The various artists are also discussed. The book even talks about Coca-Cola's overseas advertising.

If you want one book to cover your interest in Coca-Cola advertising, this is the one.

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