Classic Coca-Cola Serving Trays

This is an incredibly well done book about Coca Cola serving trays through the years. The author includes lot of photos of the actual trays and a lot of information about them. He also ties in this to what was going on in the U.S. at the time, and how Coca Cola was conducting its advertising campaign. He also goes over how Coca Cola was responsible for a number of innovations in advertising, and in machines that could be used in soda fountains and other places to sell the soft drink.

It's a pretty large and very beautiful book.

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